BRANDING | DESIGN | WEB DESIGN | COPYWRITING | SOCIAL MEDIA MARKETING & SALES | 2020

“Amy is a visionary and a delight to co-create with! We have been working together for the past several months and she is creating a true visual masterpiece with my brand.”

Carla Wainwright is an internationally recognized yoga teacher, owner of the Chinook Yoga Studio, and also the creator of the Embracing Shakti Movement & Embracing Shakti Temple.

Philosophy & Creative Considerations

Carla was seeking a major overhaul of her main brand & website plus two additional projects. I supported her in new branding for her core brand CARLA WAINWRIGHT, along with project managing and design of her free online 13 Day Challenge to lead into the launch of her online membership portal. I was also the lead on storytelling through soulful copywriting of sales and newsletter emails.  As her core audience is women between the ages of 35-60, she really wanted to hone in on her niche of mothers, being a mother herself. The branding for all three projects needed to each have their own distinct theme yet tie into an overall design cohesion.

Creative Considerations & Key Themes

• Vibe: Carla brand: peaceful, soft, inviting. Embracing Shakti Movement & Temple: Bolder colors, smoke, mystical, vibrant yet sensuous

LEAD DESIGNER: Phoenix Amara

• Branding & Design of Website: Core branding (logo, colors, themes) and design of new website

• Branding & Design of Embracing Shakti Movement: Core branding (logo, colors, themes), Sales Pages, Social Graphics, Newsletters

• Project Management & Project Design: Creation of the Project Timeline, Deliverables, and Challenge Flow.

• Copywriting of website, pages, and emails

Outcome: There were over 300 people registered for the inaugural launch of the 13 Day Series: Embracing Shakti Movement. Participants registered for the series, and through email newsletters and an active Facebook Group, incorporated a specific practice in their daily routine to experience and embrace the energy of Shakti, or feminine energy. Participants who loved the experience over the thirteen days were then guided to register for the Embracing Shakti Temple, a membership portal. The Embracing Shakti Temple is a monthly membership portal with monthly practices, guided community calls, resources and a membership FB Group where they can stay connected and accountable. From the 300 participants, we had a 10% enrollment rate into the Membership Program.