BRANDING DEVELOPMENT | 2018

Amy Ramsey is a life and copywriting coach who helps her clients express their power and message through authentic messaging and content. 

Amy’s core desire was to have her playful, quirky, bold side expressed while speaking to the luxury clients she serves. I brought our her playful side with pops of color and playful photographs, fused with gold accents and ombre filters.

Philosophy & Creative Considerations

Her target audience being female entrepreneurs between 35-40 years old, they’re still finding their voice and haven’t fully put it out to the public yet. They still need to get niched down and make a stand on what they stand for. Their offers might be a bit too ambiguous - they’re still doing a bit of the “I can help anyone” game. They have lots to say, they’re clear on their opinions, they’re willing to get out there. They’re excited about getting more visible and bolder with their messaging.

Creative Considerations & Key Themes: Bold in a non-in-your-face way. Authentic. Real. Honest. To the point. Funny. Joyful. Light. Quiet power. Vibe: “You think you know, but I’ll surprise you. I’m hard to pinpoint. Tough to put in a box. I want it to embrace all of me.”

Amy’s work in merging the Power Centre with the Voice for her mostly female clients found expression through a simple and elegant gold logo.