BRANDING & WEBSITE DESIGN | 2018
“Thank God for acupuncture. It’s been around for 2000 years. It’s not going anyplace and people use it all of the time for a variety of cures and to avoid illnesses.” - Tim Daly
The core design principles for True Health was designing a clean and soulful brand that spoke to the healing of one's mind, body and soul. After extensive brand exploration with the founder Angela Steuber, the healing energy of acupuncture would be lovingly felt through the inclusion of semi-precious crystals, ocean hues, gold tones, and clean font. The logo speaks to the healing energies (and references cymatics) that acupuncture and energy healing has on the emotional body and soul of the receiver.
Philosophy & Creative Considerations
Her target audience being people between 30-50years old, they’re seeking healing and inner peace through health. As True Health has a physical location, the founder also had the goals of reaching a wider audience and also moving into pre-natal care.
Creative Considerations & Key Themes
Clean, elegant, and peaceful. Speaking to the healing energy and history of acupuncture. Vibe: “Let there be peace.”
BRANDING + WEBSITE DESIGN
• Logo Design & Brand Concept
• Marketing Assets (including social media images)
• Online Lead Generation Strategy through an Online Quiz
