BRANDING | 2018

“Confidence is the prayer only answered by courage. Discomfort is the donation we make to our dreams. Failure is the souvenir that belongs to the brave. Forgivesness is the price we all pay for peace.”

— JAMI YOUNG

Jami Young required a classy and elegant brand to represent her new personal growth and transformation programs '“Feminine Leader Shift”. Seeking a logo and branding assets to launch her speaking tour, we came up with main concepts of ‘being the light’ and the incorporation of modern flower imagery to speak to the elegance she was envisioning. 

Philosophy & Creative Considerations

Her target audience being female entrepreneurs between 35-45 years old, they’re on the path to creating a legacy of authenticity, courage and feminine leadershift. They desire mentorship as they blaze a trail never before forged, and seek to find the inner strength, courage, and resiliency to continue speaking their message.

Creative Considerations & Key Themes

Elegant, classy, and luxurious. Bold with blacks, whites, gold and simplicity. Splashes of prismatic light. Vibe: “I radiate light.”

BRANDING | Logo Design & Brand Concept. Social Media Images

The inspiration for the logo came from the sacred symbol for the Feminine - a downward pointing triangle. Multiplied by two, this shift is literally translated into the Feminine Shifting/Multiplying/Moving/Spreading.